If you’ve ever bought a golf club in your life, there’s a good chance it was Dave and Travis that convinced you to go buy it. Travis Graham and Dave Huerta understand what makes golfers tick better than anyone. For over 15 years, they’ve been the creative masterminds behind TaylorMade and now Callaway Golf advertising. Partners and Co-Creative Directors of Taco Truck Creative, we learn how to become our best creative selves in between fascinating stories about being behind the scenes with the best players in the world.
Highlights: How to stop procrastinating and get started, Advice for anyone looking to do something creative, Two things they would’ve done differently if they could start their careers all over again, The one thing that makes every PGA Tour Pro nervous just like you and me, Behind the scenes stories with some of the best players in the world, Why people say golfers are like sheep, How to get people to get excited and pay attention to something they don’t care about, What makes some people golf nuts vs. others disinterested? Is there a personality trait that only goflers have?, What Callaway has done differently in the past 5+ years that has helped them reach #1 in so many categories, And much more
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